Midnight Madness shopping begins Saturday night in North Quabbin 

  • Main Street in Athol. STAFF FILE PHOTO/PAUL FRANZ

For the Athol Daily News 
Published: 12/8/2022 12:44:18 PM
Modified: 12/8/2022 12:43:57 PM

ATHOL — Residents of North Quabbin will get a chance to get some holiday shopping done this weekend, and they’ll have plenty of time to do it. The North Quabbin Chamber of Commerce is again sponsoring its annual Midnight Madness event, with many Athol and Orange businesses taking part.

“It’s an annual event that we do,” said Chamber Executive Director Missy Eaton. “It’s always the second Saturday in December, so this year it falls on December 10. It goes from 6 p.m. to midnight.

“Right now, we have about 30 businesses signed up. Each business has its own sales — some businesses do have discounts that increase as the night gets later. And some places will do a 50 percent off between 11 and midnight. It’s all up to the businesses. There’s no requirement for that.”

Patrons will have the ability to identify their favorite local businesses that are participating.

“We do print up a map and put it out on social media of all the different stops that people can make,” Eaton said. “If a business doesn’t make it onto the map, we still advertise for them on social media and let people know that that business is also taking part.”

Eaton said more businesses are participating this year than in the previous two years.

“Last year, I think, we had about 25 businesses that participated. The year before, obviously, we were just coming out of some of the restrictions (of the pandemic), so businesses were very cautious about having all those extra people come in. But there were still quite a few businesses that took part in because it’s a fun night and it helps them make some money for the holidays.”

Eaton said there would be no businesses shuttling people between Athol and Orange this year.

“We’re not,” Eaton explained, “because the last few years, even before COVID, only about four or five people took advantage of the buses. We’d have to run two buses at the same time and it’s just not worth it.”

A map with the location of businesses taking part in the event will be made available to patrons at any participating business.

As of Wednesday, Dec. 7, businesses participating in the Midnight Madness event and which will appear on the map include: Athol - Amish Country Crafts, Athol Area YMCA BB Furniture Rehab, Déjà vu Women’s Clothing, Haley’s Antiques/Haley’s Publishing, Tintagel’s Gate/Flowerland; Orange — Bates Crafters Gallery, BEAR ARMS, Clear Light Enterprises, Corner Café, Eye Candy Beauty Bar, Friendly Town Socials & Sales, Home Fruit Wine, Launce Space Inc., Lock and Key Tattoo, Quabbin Harvest Co-op, ; Revival Wheeler Mansion, Salon Nouve, Stage on Main Marketplace The Dance Studio of Orange, Topsy’s, Trail Head Outfitters; Vendors — Black Kite Creations, Hilliard’s Custom Creations, Jill’s Pretty Little Things, Mary E. Nason Unity Club, Stick to a Stem Studio, Victoria Rose Scholarship Fund, Wild Willow Holistics.

Additional businesses may have joined the event since Wednesday. A complete will be available via the Chamber’s website at https://www.northquabbinchamber.com/.

Greg Vine can be reached at gvineadn@gmail.com. 


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