‘Everybody’s just been super supportive’: Pot shop opens in Orange without hitch

  • Manager Eleanor Dockstader in the retail room of Silver Therapeutics, a recreational marijuana dispensary at 5 South Main St. in Orange. STAFF PHOTO/PAUL FRANZ

  • The retail room of Silver Therapeutics, a recreational marijuana dispensary at 5 South Main St. in Orange. STAFF PHOTO/PAUL FRANZ

  • Manager Eleanor Dockstader in the reception area of Silver Therapeutics, a recreational marijuana dispensary at 5 South Main St. in Orange. STAFF PHOTO/PAUL FRANZ

Staff Writer
Published: 7/23/2020 11:33:35 AM
Modified: 7/23/2020 11:33:33 AM

ORANGE — The town’s first marijuana shop is reporting excellent sales and great community relations during its first two weeks in business.

Silver Therapeutics started taking customers on July 7, and CEO Josh Silver said business took off without a hitch at 5 South Main St.

“It really went off exactly as planned,” he said, adding that the public reception has been overwhelmingly positive. “Everybody’s just been super supportive.”

Silver formed his company after reading in 2016 that Massachusetts voters opted to legalize recreational adult use of marijuana and the growing and selling of pot and related products. He and partners Josh Ferranto and Brendan McKee opened a Williamstown location in April 2019. Silver explained the growing pains that came with opening the Williamstown spot helped prepare the three for any technological or inventory kinks that might have arisen in Orange.

“We really learned all the lessons … we needed to,” Silver said.

Silver is a zoning attorney who lives in Saratoga Springs, N.Y. Ferranto is from Portland, Maine, and serves as the company’s chief operating officer. He has been a licensed medical marijuana cultivator in Maine for the past seven years. McKee, the chief financial officer, lives in Quincy and has held positions at Merrill Lynch, Brown Brothers Harriman and BMW.

Like Silver, Ferranto agreed that business in Orange has been great.

“As the word gets out, we’re gaining more traction in town. It’s just great to be a part of the community,” he said, adding that he is excited to help “keep moving downtown Orange forward.”

Silver said running a dispensary consists of two elements: the business side and the regulatory side. He said a shop must figure out how to get people in the door and make money while also adhering to what the state Cannabis Control Commission and the host town want.

He explained the 1,640-square-foot recreational dispensary has about 14 part-time employees. Manager Eleanor Dockstader, who moved from Williamstown to Orange for the job, is overseeing the facility as its only full-time worker. Silver said there are plans to hire a full-time assistant manager, too.

“Most of the people who want to work for us come with a pretty robust knowledge of the product,” Silver said. “These guys are just so knowledgeable.”

Reach Domenic Poli at: dpoli@recorder.com or 413-772-0261, ext. 262.


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