One dress, one vision, five days

Staff Report
Published: 2/19/2020 9:49:40 PM
Modified: 2/19/2020 9:49:31 PM

WORCESTER — The Junior League of Worcester will hold its second annual Little Black Dress Initiative, which is an awareness and fundraising campaign about the effects of poverty on society.

In Massachusetts 13,000 individuals will experience homelessness and 60% of these individuals will be children, according to a press release.

Little Black Dress Initiative is a week-long endeavor from Feb. 24 through Feb. 28, where Junior League of Worcester members will each wear one black dress or outfit for five consecutive days to illustrate “the impact of limited resources on access, opportunities and self-esteem.”

League advocates wear buttons asking people to, “Ask Me About My Dress,” and use social media to spark conversations about poverty with hopes to drive donations to the cause.

In February 2014, the Junior League of London pioneered the first Little Black Dress Initiative with the goal to “Make Poverty Unfashionable.” While their fellow Londoners were attending London Fashion Week that month, local Junior Leaguers were wearing the same black dress every day to work, parties, dinners, and events to raise funds and increase awareness of poverty in the city. Since its inception, the initiative has been adopted by more than 80 Junior Leagues.

The funds raised during the Little Black Dress Initiative campaign enable the Junior League of Worcester to continue its mission of promoting voluntarism, developing the potential of women and improving the Worcester community.

The community can support the Little Black Dress Initiative by attending a celebration Tuesday, Feb. 25 at Mezcal Cantina in Worcester at 6 pm. Sasha Goodfriend, the president of Mass Now, will host a discussion on poverty in Massachusetts and the I AM bill, which would provide access to free menstrual products to all menstruating individuals in prisons, homeless shelters and public schools from sixth-twefth grade.

Tickets are $15 and event details can be found here http://bit.ly/JLWLBDI2020. Donations can be made at the gofundme page bit.ly/LBDIGoFundMe.


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